How to Use The Inverted Pyramid for SEO Copywriting

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.

Complete Copywriting Tutorial – Examples, Tips and Formulas

This is a complete copywriting tutorial for 2020.

In my opinion, copywriting is THE most important marketing skill you can have. That’s because your ability to write comes into play when you’re creating:

-Blog posts
-YouTube video scripts
-Outreach emails
-Podcast titles
-And more

This video is a non-stop, actionable copywriting crash course.

Specifically, in this video you’ll learn:

How to learn the exact words that your customers use to describe their problems using online forums like Reddit and Quora. This might be the most important copywriting exercise of them all because it forces you to write copy that your customers can relate to.

Then, I’ll show you how the “Slippery Slide” keeps people scrolling down your page. This is an old school copywriting tip that I’ve updated for 2020.

It’s no secrets that headlines are super important for sales letters, social media posts… or anything that you publish online. I show you how to write headlines that stand out, get noticed, and push people to click.

You’ll learn how to use FOMO and strong leads to make your reader super interested in what you have to say (and also, boost conversions on your website).

When it’s all said and done, you’ll have a copywriting tutorial that you can refer to whenever you want to improve your writing skills.

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Design your web pages following the inverted pyramid concept.

In 5 steps we show you how to align your business goals with the design of any of your pages.
To get the full guide go to

Why Do People Read Your Content Like an Inverted Pyramid? – Web Content Writing Course

In this session, we are discussing the inverted pyramid scheme that has known to be used by readers online and offline.

This session is part of “Basic to Advanced Content Writing: Become a Content Writer” course offering an entire opportunity for anyone to learn everything content writing and be ready for getting work as a content writer.

Find the course here:

For a limited time, you can claim a 100% discount (Renewed for 50 lucky users every month so check again if not available now):

About the course:

Basic to Advanced Content Writing: Become a Content Writer course was created to be the most comprehensive content writing course on the web, prepared to help anyone learn content writing from zero knowledge. Here is how:

I have created this course to help everyone learn what I’ve learned in 6 years of content writing, learning from multiple sources, people and over 2000 pieces of content I have written for over a hundred clients from countries around the world.

The approach of the course is entirely based upon what would make anyone really write better, and not just understand a few facts about writing!

I expect that you practice writing and applying what you’ve learned with each session. The course is very concentrated to be delivered in nearly 2 and a half hours, and you really need to apply what you’ve learned.

How is it considered “training”?

Enrolling in this course means you’ll have the ability to send me questions. I will be happy to answer any question about content writing, as well as ones about your career. You can also send me a sample of your writing for my review and to advise you for the next steps.

Is content writing worth it?

From my experience, content writing is totally worth it. Millions of brands are beginning to understand its value and there are opportunities for work everywhere.

At this moment of writing, there are 19,396 active content writing jobs on Upwork! There are thousands more on other platforms, and there is increasing demand for hiring content writers for jobs and freelance projects. (I personally get offers very often)

Who is this course for?

Anyone wanting to learn writing from scratch.

Writers wanting to advance their careers in content writing.

Digital marketers, SEO specialists and business owners wanting to write for businesses.

Do I need to have a specific background before enrolling?

No. The course can help anyone write better no matter their language skills. Also of course, having a good command of language gives an advantage in writing!

What types of content would I be able to write after finishing this course?

The course is focused on teaching writing content on the web, whether it be blogs, articles, social media posts, e-books, video scripts or any other form.

Inverted Pyramid Tutorial

This video describes the history and concept of the common inverted pyramid style of writing for journalists, writers, and authors.